Dubai, Adidas, Human Tecar: getting off on the right foot

23 January, 2017 - Categories: Sport

A premier race like the Dubai Marathon, Friday last – “the world’s richest” and one of the toughest (temperatures around the high 70s, very high humidity rates) – goes well beyond the ritual 26 miles. It starts even further off: from the training camps (100% equipped by Human Tecar, with therapists trained by Human Tecar), months of hard work that led to the new course record (2:04:11) of a Tamirat Tola Adere in amazing shape (alone in the lead from mile no. 18). An Adidas athlete from Ethiopia, Tamirat Tola, like Sisay Lemma Kasaye (2:08:04), third on the podium, and the excellent Mekuant Ayenew, sixth in 2:09:23. No less outstanding were the Adidas female athletes (also from Ethiopia), getting in first, second and seventh – respectively Worknesh Degefa Debele, Shure Demise Ware and Shuko Genemo Wote.

Human Tecar is proud and happy for them all, sharing Adidas’ joy because we’ve shared their backstage toil, the constant support provided to each of the Adidas athletes. Human Tecar applauds the farsightedness of Adidas’ international managers, who’ve realized how crucial it is to insert an MO like ours in training protocols. Finally, after two decades when our words mostly fell on deaf ears (the idiomatic phrase in Italian is “preaching in the desert”), we’ve had the enormous satisfaction (for some time now, to be honest) of liaising with sports managers who do not see us as an emergency measure you turn to when the damage is done, the injury’s set in – but as a crucial complement for everyday training, to prevent injuries and get athletes to race in the best possible conditions, fast.

“Preaching in the desert,” after all, is not so bad. Unexpected flowers can bloom in the desert; beautiful ones – like Dubai and its Marathon.

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