Boston Strong, Ethiopian tough and Italian management

19 abril, 2016 - Categoría: Deportes Eventos

The Boston Marathon has been running non-stop since 1897. Not even the notorious terrorist attack of 2013 has managed to put a halt to the historic event: every third Monday in April, on Patriots’ Day, runners from all over the world unite to celebrate the beauties and hardships of a discipline that calls for endurance and power. This 120th edition saw over 30,000 participants and one million spectators along the difficult 26.2-mile course (on hilly terrain) from Hopkinton to Boylston Street, Boston. The weather was gorgeous, sunny and hot, the crowd “electric,” so much so one athlete confessed to getting “literally, goosebumps” from the support she could feel all around her.

AFirst to break the tape were Lemi Berhanu Hayle in the male category and Atsede Baysa for women; both Ethiopian, both (just like Tirfi Tsegaye, second in the women’s division) represented by a great Italian sports manager, Gianni Demadonna of DAP, whose results are based on formidable physiotherapeutic support on-premise in Ethiopian training centers, in synergy with Human Tecar.

It’s the first time Ethiopian runners have swept the Boston race – and it’s no chance; nor are DAP athletes’ across-the-board wins in the recent marathons of Vienna, Mumbai, Dubai, Paris and Milan fortuitous. These runners’ achievements are founded on meticulous work and painstaking preparation: each athlete is supported every step of the way within his or her training center, wherever it may be, thanks to managerial foresight and the Human Tecar M.O. and technology. Getting athletes to feel their best. Ready to win.

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