On Monday, Hugh Brasher, London Marathon event director, declared the 2017 edition of the IAAF Gold Label Road Race “the greatest ever” in its 37-year history – a history Brasher is very familiar with, since it was his father Chris, with John Disley, who launched it in 1981. One of the top six world majors, this year’s race smashed every record, including number of participants: 39,487 runners crossed the finish line on Sunday, April 23rd; among them, first woman to do so was “our” Mary Keitany, thirty-five-year-old mum-of-two from Kenya who not only won her third London Marathon (as she did the New York City Marathon last year, also for the third time), but also established the new women’s world record of 2:17:01.
Human Tecar has been collaborating with Mary and her manager, Gianni Demadonna, for years, and Demadonna Athletic Promotions uses our methodology at the high-altitude training camp of Iten, Kenya. It’s no secret Mary Keitany makes the most of Human Tecar treatment. In London, the crew of Human Tecar Specialists coordinated by Cristian Martinelli treated Mary Keitany daily, as well as Tirunesh Dibaba (silver) and Aselefech Mergia (bronze), both from Ethiopia. Dibaba and Mergia crossed the finish line – despite stomach cramps for the former in the 23rd mile, and leg cramps for the latter towards the end – in 2:17:56 and 2:23:08 respectively.
“Mary’s performance in the women’s race was historic,” Brasher has declared, adding he is “absolutely certain” the event will again break the Guinness World Record for one-day charity fundraising with its likely total of “over 60 million pounds,” taking the total raised to “more than 890 million pounds” in the event’s thirty-seven years. Human Tecar and its team can only rejoice with the organizers and runners, and toast to the amazing African trio.
A very special thanks goes to Jeroen Deen, Human Tecar Specialist, for his professionalism.